Article by Federico Bausone
CEO at Multimedia Care
In years past, the start to the holiday season signified festivities across the board – unique restaurant specials and holidayincentives for dine-in, dazzling string lights draped across cities, family vacations to run from the cold weather (or, perhaps, run to it), and best of all, those special moments with loved ones that truly capture the essence of the season.
This year is the exception.
The holiday season is right around the corner, but the celebrations look quite different – with masks, social distancing, and virtual means at the forefront. That, combined with a probable second round of lockdowns looming over many states like a dark cloud, has left many businesses facing a new-age dilemma head-on:
There is no clear-cut answer. On the one hand, you want your products and services to speak volumes, contributing to the season’s celebrations and allowing your community to feel a sense of normalcy in these strange times. On the other hand, you know that your team members’ health, safety, and security arethe top priority.
How can you ensure both?
Finally, modify your expectations, but stay consistent in your efforts. If your restaurant is typically booked solid from Christmas Eve to New Year’s Day, or your hotel generally ranges from 90 to 100 percent occupancy throughout December, understand that this is not realistic (or safe) in the current landscape. However, you can still set the framework for success from here-on-out. By investing in your communities through long-term contactless health solutions, taking efforts digital, and adhering to current regulations, you’ll be primed for success. Get ready, and stay consistent – the holiday season has arrived.
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